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Janice Leuschen . . . finding the right words.

I work with mining supply companies to create effective marketing copy or marketing content that speaks to their target market, engages prospects and builds relationships.

Great copywriting tells prospects how your product or service will solve their problem in language they understand.

Good marketing copy starts a conversation.

But too much marketing copy I see is filled with industry jargon and cliches. This copy doesn’t engage the reader, because, quite honestly, it doesn’t mean anything to them.

Websites that tell the reader how great the company is and how great their product is, doesn’t engage the reader either.

All they want is a solution to their problem. Now.

If you want copywriting that engages your target market and builds a relationship, let’s talk.


“Janice is well versed in the principles of writing strategic copy that gets results. I highly recommend her work.” — Steve Slaunwhite, award-winning copywriter and author, The Everything Guide to Writing Copy